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Practical notes on websites, technical SEO and online stores for small business owners. Written from project experience, in plain language.

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An old website on the left and a redesigned website on the right, connected by arrows labeled 301.
SEOOct 14, 202625 min read

How to redesign a website without losing search traffic

A redesign changes URLs, content and structure at once. This is the full plan I use to protect rankings and inquiries: baseline, URL inventory, redirect map, staging, launch day and the first 30 days.

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A store category page with a filter sidebar, an introduction and a grid of product tiles.
E-commerce

Category pages: the most underused SEO asset in online stores

Product pages get the attention, but category pages usually match what buyers search for. A practical guide to category structure, intro copy, filters, pagination, internal links and measurement.
A speedometer gauge with red, yellow and green zones next to a request waterfall chart and a stopwatch.
Speed

Five reasons your small business website loads slowly

Most slow sites suffer from the same few problems: huge images, too many scripts, weak hosting, blocking code and unstable layouts. Learn to measure them and fix them in the right order.
A checklist on a clipboard next to brand color swatches, photo tiles and a sample page layout.
Web Design

What to prepare before you order a new website

A practical checklist of goals, content, photos, brand files, access, examples, budget and decisions that makes a website project faster, cheaper and more accurate to estimate.
A map with a purple location pin next to a business profile card showing hours, service area, phone and website.
SEO

Google Business Profile: the basics that matter for local customers

Your profile often appears before your website. Learn who is eligible, how to set up and verify it, what to fill in, how to handle reviews and photos, and how to keep it accurate.
A calendar with completed days checked off, a large gear and a green shield with a check mark.
Maintenance

A monthly website maintenance checklist

Ten minutes of checks each month prevents most emergencies. This is the full routine: updates, backups, security, forms, speed, SEO, content and renewals, with a printable checklist.

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