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Practical notes on websites, technical SEO and online stores for small business owners. Written from project experience, in plain language.

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An old website on the left and a redesigned website on the right, connected by arrows labeled 301.

SEO

How to redesign a website without losing search traffic

A redesign changes URLs, content and structure at once. This is the full plan I use to protect rankings and inquiries: baseline, URL inventory, redirect map, staging, launch day and the first 30 days.

SEO

Google Business Profile: the basics that matter for local customers

Your profile often appears before your website. Learn who is eligible, how to set up and verify it, what to fill in, how to handle reviews and photos, and how to keep it accurate.

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